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15 WEST FITNESS

Services

Art Direction, Custom Development

PROBLEM STATEMENT

15 West Fitness sought to establish a
robust online presence to deliver
training courses that appeal to fitness
enthusiasts and professionals.

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Research and Planning

Research involved analyzing customer needs and digital trends within the fitness industry. Surveys conducted among fitness enthusiasts helped identify essential features for an online training platform, such as interactive video classes, progress tracking, and community engagement features. The planning phase focused on integrating these features into an intuitive platform with a clear user journey, ensuring seamless access and engagement for users looking to improve their fitness levels.

Design Exploration

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The design exploration phase emphasized a sleek and minimalist aesthetic, using black as the primary color with green highlights to draw attention to key elements like calls-to-action and progress indicators. Various design layouts were prototyped, emphasizing clean lines and modern interfaces that create a high-energy, professional atmosphere. The user interface was designed to be straightforward yet visually appealing, encouraging user engagement and participation.

Development

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Developers built a responsive website with integrated tools for hosting video training sessions, monitoring user progress, and facilitating communication between trainers and participants. The platform leveraged advanced technologies to deliver high-quality streaming, ensuring a smooth experience on any device. Security measures were prioritized to protect user data, and a content management system was implemented to keep course offerings updated and relevant.

Deployment

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The platform was rolled out with a phased approach, initially targeting existing clients and gathering feedback for further refinement. A comprehensive digital marketing strategy, including social media promotions and partnerships with fitness influencers, was employed to raise awareness and attract new users. Continuous monitoring of user feedback and performance analytics allowed for iterative enhancements, ensuring the platform remained user-centric and aligned with fitness trends.