Art Direction, Web Design, Production
During the research phase, we gathered insights into the decision-making process of parents looking for preschools. The findings emphasized the significance of showcasing testimonials and the success stories of current and former families to build trust. Planning focused on creating a website structure that highlighted these elements while also emphasizing the unique aspects of Arcadia Episcopal Preschool’s curriculum and environment, supporting a dual narrative of playfulness and academic rigor.
Design exploration prioritized creating a visual experience that balanced playfulness with professionalism. The design incorporated colorful, engaging elements to reflect the joy and liveliness of the preschool environment, alongside organized sections to communicate academic and social benefits. Child- friendly graphics and strategically placed testimonials were integrated to ensure that parents felt confidence in the preschool’s ability to nurture and educate their children.
The development team implemented the new design with an emphasis on user-friendliness and accessibility. The site was built to be responsive across all devices, enabling parents to access information conveniently. Features were added to showcase parent and family testimonials prominently, establishing a community feel and illustrating the preschool’s positive impact. Each element of the website was crafted to align with Arcadia Episcopal Preschool’s mission of creating a safe, joyful, and educationally rich environment.
The redesigned websites was launched with attention to engaging the existing community while reaching new families. Feedback mechanisms were put it place to support continuous enhamcement based on user interaction and preferences. By combining playfulness with professionalism, the website successfully conveyed the loving and impactful educational environment that Arcadia Episcopal Preschool offers, fostering trust and encouraging new family enrollments.
