This level playing field allows small businesses to take on industry giants. But, to have any chance of doing so, they have to understand the game well.
First of all, the nature of brand positioning is two-fold. Your business must occupy space in customer minds, as well as the section of the market or industry sector. What you do on both fronts matters as it impacts the perception of who you are.
What’s clear is you cannot afford to get snowed under a bunch of similar brands. To avoid this business-sinking scenario, you have to be smart and forward-looking. The chief goal is to differentiate yourself from the crowd.
Company logos, ad copy, blog posts, packaging, flyers, email newsletter— all these elements must fall together to create an image of you. Some do carry more weight than others because they are recurring crown jewels of your band.