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BENELY

Services

Art Direction, Custom development

PROBLEM STATEMENT

The challenge was to create a user-
friendly solution that seamlessly
integrated various benefits
management tasks while maintaining
a clean and professional appearance.

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Research and Planning

The initial phase involved in-depth research, gathering insights on the specific pain points faced by employers when managing employee benefits. Interviews and surveys with HR professionals and business owners highlighted the need for a centralized solution that simplified benefits enrollment, management, and reporting. The planning phase focused on translating these needs into functional requirements for a custom platform, ensuring scalability and adaptability to varying business sizes and industries.

Design Exploration

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Design exploration emphasized creating a visually appealing and intuitive user interface that reflected Benely’s brand identity through a minimalist approach, using white as the primary color with blue accents for visual highlights. Prototypes were developed to experiment with different layouts and user flows, focusing on enhancing ease of use and accessibility for both employers and employees.

Development

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The development process involved building a robust, secure platform that integrated essential features like benefits enrollment, automated compliance tracking, and real-time reporting. A responsive design ensured accessibility across devices, while advanced security measures were implemented to protect sensitive employee data. Iterative testing and refinements were conducted to ensure a flawless user experience and seamless functionality.

Deployment

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The deployment phase included a phased rollout to select clients, accompanied by comprehensive training sessions and support to facilitate smooth adoption. Feedback mechanisms were embedded to capture user experiences and drive continuous improvement. Post-launch, performance metrics were monitored to optimize the platform further, ensuring it met Benely’s objectives of simplifying benefits administration for employers and enhancing the user experience for all participants.