preloader
Get Started
Get Started
Care Partners at Home 1

CARE PARTNERS
AT HOME

Services

Art Direction, Web Design, Production

PROBLEM STATEMENT

How do we stay away from the normal
elderly individual photos that typical
elderly care business always show but
also incorporate the company colors
and calming presence?

Care Partners at Home 2

Research and Planning

Care Partners, renowned for their exceptional compassion and kindness, approached us needing a revamped marketing strategy that could reflect their founders’ unique style and accommodate their rapidly expanding business. The existing website had become outdated, no longer capturing the dynamic and caring nature of the company. In our initial meetings, we noted a recurring theme articulated by the founders: “We are the bridge between helping our clients find in-home care that treats their family with care and compassion.” This insight became the cornerstone of our marketing concept, highlighting Care Partners’ role as compassionate connectors in the in-home healthcare space.

Design Content and Implementation

Care Partners at Home 3
Care Partners at Home 4
Care Partners at Home 5
Our LHG team picked up on phrases that the client didn’t even realize at the they kept saying, “we are the bridge between helping our clients finding the in-home care that will treat their family with the care and compassion the family member would.” B-I-N-G-O! We had the concept and idea for the home page. From there we worked with high quality photography to compliment the home page and continue on the same theme throughout the rest of the site.

Development

Care Partners at Home 6
Care Partners at Home 7
Care Partners at Home 8
Post-launch, we implemented comprehensive monitoring tools to track user engagement and site performance. By analyzing metrics such as page views, click-through rates, and user feedback, we identified opportunities for ongoing optimization. We continuously refined content and interactive elements to ensure they resonated with Care Partners’ target audience, thereby enhancing user satisfaction and conversion rates. Regular updates and feedback loops allowed us to adapt the marketing strategy to ever-evolving market needs, reinforcing Care Partners’ position as a leader in compassionate in-home healthcare services.

Deployment

Care Partners at Home 9
Care Partners at Home 10
Care Partners at Home 11
Care Partners at Home 12

The end result was a beautiful website that not only met their basic needs and requirements, but more exceeded their expectations. Don’t take our word for it, see what the Care Partners Founders has to say …