Yelp Ads is a paid advertising platform that allows businesses to showcase products and services to Yelp users. Yelp Ads appear at the top of Yelp search results and can include photos, videos, and text. Businesses can target Yelp Ads to specific demographics, interests, and even search keywords. Yelp Ads can be an effective way to reach new customers and promote special offers or deals. Businesses can track the performance of their Yelp Ads using Yelp’s built-in analytics tools. Yelp Ads are subject to Yelp’s Ad Policies, which prohibit misleading or false claims, amongst other things. Overall, Yelp Ads can be a valuable addition to any business’s marketing strategy.