When Fernald Law came to us, they had a massive website full of information. Although we wanted their clients to be aware of the expertise their attorneys held in their fields, we didn’t want that message to get lost in the shuffle!
Our content team worked night and day streamlining the content for the website to ensure that Fernald’s message of efficient, accurate work was readily available to all visitors of the site. We wanted their clients to know exactly what they were getting when they chose to work with the folks at Fernald.
The project began with thorough research into the target audience, competitors’ websites, and the current performance of Catalina Sea Camp’s existing website. This phase focused on defining clear objectives for enhancing user experience, optimizing for SEO, and maintaining brand consistency with Guided Discoveries.
Additionally, the experts at Fernald decided to add a touch to their website that few other law offices have. The Fernald Law Group’s digital law library highlights legal tips and tricks for clients to take advantage of. This was a great way to advance search engine terms while lending a helping hand to Fernald’s clients!
