Factors like your industry, competitors, product, and services can affect your Google Ads costs. The costs also depend on the platform that will display the ads.
The legal, finance, and insurance industries have the highest CPC on search networks. Industries with the lowest CPCs are advocacy, e-commerce, and travel and hospitality.
A higher CPC means that the costs of advertising are higher. It also suggests that many internet users search for terms related to that industry.
Market trends, customer lifecycle, bids, and budgets affect Google ad costs. The same applies to the keywords, targeting settings, ad rank, and ad schedule.
If the Google Ads platform disapproves of your ads, it won’t affect the costs. The disapproval will remain the same whether you change your industry. You can only influence factors such as quality score, targeting settings and schedule.