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J. Byron 1

J. BYRON
CUSTOM HOMES

Services

Art Direction, Web Design, Production
( View website )

PROBLEM STATEMENT

J. Byron Custom Homes aimed to
establish a strong online presence
to appeal to their target market of
upper-class families seeking
bespoke construction services.

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Research and Planning

Extensive research was conducted to better understand the preferences and expectations of J. Byron Custom Homes’ target audience. Key findings highlighted the importance of showcasing project portfolios, customer testimonials, and unique selling points that resonate with luxury buyers. The planning phase prioritized a clean and elegant design with intuitive navigation to enhance user experience.

Design Exploration

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The design team focused on a sophisticated aesthetic using the brand’s signature colors: white with bright green accents. Hand-drawn elements were incorporated to emphasize the company’s personalized approach to home building. The design aimed to evoke a sense of luxury and exclusivity while maintaining clarity and ease of access to information.

Development

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The website was built on a platform that supports high-resolution media to showcase the detailed craftsmanship of J. Byron’s projects through images and videos. Modern web technologies, including responsive design techniques, ensured optimal viewing across all devices. The inclusion of interactive features, such as virtual tours and an inquiry form, enhanced user interaction and engagement.

Deployment

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The site launched with a comprehensive digital marketing strategy, targeting social media channels frequented by the target demographic. To capture data and refine ongoing strategies, analytical tools were implemented for monitoring visitor behavior and engagement metrics. Post-launch support
included regular updates and optimizations based on user feedback.