When clients visit your Facebook, your cover photo is the very first thing they see. Make it festive! Consider overlaying your brand logo with a fall print, or an image of leaves. If you are a family-owned business, make the connection to your brand by incorporating that year’s pumpkin patch photos with your logo. The more you can connect with your audience, and remind them that the content you curate on your page is not stagnant, the more likely they will be to trust you to do the same for them, as it pertains to the services you provide.