Art Direction, Web Design, Production ( View website )
PROBLEM STATEMENT
Micledi Micro Displays set out to
revolutionize the microLED
display market by creating
modules that excel in brightness,
resolution, image quality, power
efficiency, and weight, all while
maintaining a cost-effective edge.
Research and Planning
The research phase focused on identifying the key technical requirements and innovations necessary to enhance AR experiences. This involved analyzing trends in display technology, consumer needs, and potential technical constraints. Planning prioritized the integration of advanced materials and technologies to achieve superior display metrics and a strategic roadmap for development milestones.
Design Exploration
The design phase embraced a futuristic aesthetic, aligning with Micledi’s RGB color scheme to signify vibrant display technology. This visual approach was intended to reflect the cutting-edge nature of their products and appeal to tech-savvy consumers and manufacturers alike. The design language
emphasized clarity, precision, and modernity.
Development
Development involved leveraging state-of-the-art fabrication techniques to achieve unprecedented microLED performance. Innovations focused on enhancing pixel density and optimizing power consumption without sacrificing brightness or clarity. The development team worked to ensure the modules were lightweight and suitable for various AR appliance configurations.
Deployment
The deployment strategy revolved around collaboration with AR appliance manufacturers and technology partners to integrate Micledi’s display modules.
Marketing efforts highlighted the modules’ technical advantages and affordability to capture a broad market. Early adopters and feedback were
instrumental in refining the displays for broader commercial use.
