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Orangemed

Services

Art Direction, Custom Development

PROBLEM STATEMENT

OrangeMed sought to develop a comprehensive website that not only showcased its high-tech products but also established its unique identity within its parent company, Nihon Kohden.

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Research and Planning

The research phase involved understanding OrangeMed’s brand values and product offerings, as well as their relationship with the parent company. Planning was centered on crafting a design strategy that incorporated modern aesthetics consistent with Nihon Kohden’s brand while allowing OrangeMed’s innovation and product range to take the spotlight. A key consideration was ensuring the website streamlined navigation and product exploration for visitors.

Design Exploration

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Design exploration focused on creating a user-friendly interface that balanced modernity with brand consistency. Various design concepts were developed to maintain visual ties to Nihon Kohden, yet highlight OrangeMed’s cutting-edge technology. Special emphasis was placed on displaying a large array of products in a cohesive manner, using clean and intuitive layouts to facilitate easy navigation and detailed exploration.

Development

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The development team implemented a responsive website with interactive elements that enhanced user engagement. Custom pages were created to allow users to view all products at a glance and access detailed information with ease, significantly improving the user experience. The integration of consistent branding elements helped communicate OrangeMed’s connection to their parent company while asserting their distinct presence in the market.

Deployment

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The website was launched successfully with careful coordination to ensure alignment with the overarching brand strategy. Continuous feedback from users and stakeholders informed refinements post-launch, enhancing usability and satisfaction. By effectively addressing design constraints, the project achieved its goal of showcasing OrangeMed’s individuality and product excellence within the context of their relationship with Nihon Kohden.