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Truxaw and Associates 1

TRUXAW AND
ASSOCIATES

Services

Art Direction, Web Design, Production
( View website )

PROBLEM STATEMENT

Truxaw faced the challenge of
enhancing its digital presence to
effectively communicate its
expertise in civil construction and
engineering to a commercial
audience.

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Research and Planning

The research phase focused on understanding the needs and decision-making criteria of commercial developers and construction firms. Emphasis was placed on the importance of detailed project showcases, technical expertise demonstration, and trust-building elements like certifications and testimonies. Consequently, planning centered on creating a technically rich and visually appealing website.

Design Exploration

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Design efforts emphasized Truxaw’s brand colors: white and dark blue, representing professionalism and reliability. To reinforce the brand’s expertise in construction and engineering, the team incorporated architectural and mapping elements throughout the design. These elements helped convey a strong
connection to industry-specific themes and processes.

Development

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A robust platform was selected to support Truxaw’s need for high-detail project displays, including blueprints and 3D renderings. Advanced web technologies ensured fast loading times and mobile responsiveness. The site featured comprehensive service descriptions, project portfolio galleries, and contact forms to facilitate business inquiries and conversions.

Deployment

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The deployment strategy included targeted outreach to industry-specific online platforms and directories where potential commercial clients and partners frequently engage. SEO optimizations were implemented to improve discoverability within the commercial construction domain. Continuous performance monitoring ensured the site met user expectations and business objectives.