After planning, the next step is design. This is where your website starts to take shape visually. The agency will create wireframes, which are basic layouts of your website. Wireframes show where the elements will go, such as text, images, buttons, and navigation. They help you see the structure of your website before adding any design elements.
Once you approve the wireframes, the design phase begins. The agency will create mockups, which are detailed designs that show what your website will look like. This is where color schemes, fonts, and branding come into play. You will have the opportunity to review and provide feedback.